Tips to Help Grow your Business
Marketing and Business Tips and Hints for SME Business Owners to help Grow their Business
27 April 2019
Tips on how to open and close presentations?
What is the most important part of any presentation: the opening few seconds. This is the time you will either grab the attention of your audience or turn them off so they pick up their phones and start checking their mail. Here are some excellent tips on how the open and close a great presentation.
And by the way the bit in the middle is like the filling in a sandwich its up to you to make it as edible and interesting packed full of juicy bits as it can be!
15 November 2018
14 November 2018
12 November 2018
09 November 2018
08 November 2018
Marketing Planning is too important to leave to the marketers!
I hear it all the time ‘Why do I need a marketing Plan?’ or
‘We are too small to spend time planning our marketing sure it’s only for big
companies!’. Wrong: marketing planning is for companies of any size who are
serious about building their business, their brand and making money.
Let’s start with talking about what is Marketing? Simply
put: It is a matching process between on one side what the market needs and on
the other what a company can supply or deliver (it’s capability) with the goal
of delivering a profitable competitive advantage. The other way of looking at
it is how can you attract potential customers to consider what you are offering
and to get them to buy from you while creating some form of competitive
advantage.
As Peter Drucker, the Father of business consulting said:
“The purpose of a business is to create and keep a customer" he also very
wisely said “Marketing is not a function, it is the whole business as seen from
the customer’s point of view.”
Bottom line is that without attracting customers a business
will not survive. And to attract customers you need to understand the process
of marketing and marketing planning along with the benefits it can and will
deliver for a business.
Marketing planning should be a logical sequence of decisions
and actions, helping a business develop products and services that meet the
needs of a target market. The actual marketing plan is the driver of the
business which will help a business grow or die! It’s objective is to turn
strategy into tactics, bridging the gap between ambitions and actions.
To kick off any planning process you need to know the desired
result: what exactly do you want to achieve, is the objective to launch a new
product or service, generate new leads, increase sales, build brand awareness.
You need to set specific and measurable goals that inevitably will be a sales
number you want to achieve. Simple, well not really, many business owners start
spending money without a thought on what they want to achieve so they end up
with no means to measure if the marketing was a success and delivered an
acceptable return on their investment (ROI).
A key fundamental to any marketing planning process is
research and planning. Starting with market exploration: is there a gap in the
market or put it another way: is there a market in the gap? And if so what is
the market size and how much of the market are you looking for.
Who are the competitors, what are their strengths and
weaknesses, what areas of the market are they not fulfilling, how will you
compete against them in terms of quality, service offering, value, performance,
reliability, innovation, convenience, location, price, delivery, brand,
packaging, promotion, advertising and messaging.
You need to clearly define your target market. Who exactly
will be buying your products or services, what are their needs and wants, how
are they currently fulfilling those needs and why should they think about
buying your products or services. What are their buying behaviours, interests,
demographics, likes, dislikes. The research process is a time to listen and
learn with the goal of making a better commercial decision leading to a more
successful and profitable outcome.
How are you going to reach out to your target audience, what
marketing channels are you going to use: traditional off-line advertising,
trade shows, events, promotional offers or online campaigns such as Facebook
advertising and social media?
By planning your marketing it will help the day to day
running of the business allowing you to allocate resources and budget,
focussing effort, improving products, launching new offerings, motivating your team,
rewarding performance, increasing brand awareness, evolving and building your
business.
How long should the marketing plan be? Well no one has the
time to spend reading War and Peace! Write it so it will be read and used and
not placed in the bottom drawer or on the top shelf in your office gathering
dust. It should be as long or as short to be effective – why not aim to get it
down on just one page – here is an link to the Get 2 Growth One Page Marketingplan site – worth checking it out.
If you are looking for help to work on your business growth or marketing
strategy why not call or email me. (M: +353 87 2555263, E:
howard@kentconsulting.ie)
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Tips on how to open and close presentations?
What is the most important part of any presentation: the opening few seconds. This is the time you will either grab the attention of your ...
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What is the most important part of any presentation: the opening few seconds. This is the time you will either grab the attention of your ...